TRAVEL
TO A NEW GALAXY WITH CHINA GLAZE®
China Glaze® Introduces 12
Illuminating Holographic Lacquers with Hologlam
Los
Angeles, CA – (March 2013): 3…2…1…Blast
off! Take your summer manicure out
of this world with China Glaze® Hologlam, an all new12-piece
collection of shimmering holographic nail lacquers.
China
Glaze®
established itself as the leader in holographic nail lacquer with the 2007 OMG!
collection, one of the most popular collections in the brands’ history. Fueled by that success and back by popular
demand, China Glaze® Hologlam uses reflective, holographic particles
to capture light and transform nails into amazing, ever-changing visual
effects. With a strong linear finish
whether indoor or shining bright in the sun, China Glaze® Hologlam bends and changes, creating an illuminated
three-dimensional, traveling color effect across the nail.
The China Glaze® Hologlam collection features 12 futuristic shades,
including:
Get
Outta My Space: powdered violet
Astro-Hot:
soft, baby pink
Infra-Red:
warm, magenta pink
When
Stars Collide: warm maroon
Not
In This Galaxy: bright, warm coral
OMG
A UFO: warm, moss green
Don’t
Be A Luna-Tic: turquoise aqua
Sci-Fly
By:
light, silver blue
Take
A Trek: cool, denim blue
Strap
On Your Moonboots: midnight sky blue
Galactic
Gray:
warm, gunmetal
Cosmic
Dust:
silver metal
The China Glaze® Hologlam collection will be available in April 2013 at
fine salons and beauty supply stores nationwide with an SRP of $14.
China Glaze is free of DBP, toluene,
and added formaldehyde.
China Glaze
nail lacquers are available through salons and professional beauty supply
stores nationwide. For more information, please visit www.chinaglaze.com or follow
China Glaze on Facebook (@ChinaGlaze), Twitter (@ChinaGlazeOfficial) and
Pinterest (pinterest.com/chinaglaze).
China Glaze® is a division of
American International Industries.
About American International
Industries
For
42 years, AII has been the leading manufacturer and worldwide distributor of
innovative, quality beauty and skin care products for men and women. Our
product lines include Andrea, Ardell, Body Drench, Bye Bye Blemish, Checi,
China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow,
Fright Night, Gena, GiGi, Gypsy Lash, IBD, It’s So Easy, Jeris-Lustray, LASH
BeLONG, Nail Tek, No Tweeze/Micro Tweeze, 'N Rage, Poshe, Prolinc, RAW, Seche,
SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody’s, and
Youthair. For more information, visit our website: www.aiibeauty.com
Can't wait!
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The News release should be written as you want it to appear in a news story. And remember this: most journalists are very busy, and don't have time to research your company's big announcement, so much of what you write for your News release will be what the journalists use in their writeup of your big event. Whatever you want them to say, this is where you put it.
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