Thursday, March 29, 2012

Butter London with LIPPY Launch..!!

butter LONDON™ Enters Lip Category with Launch of LIPPY

butter LONDON™, the cult phenomenon of the nail industry, built their reputation on cutting edge colour. Their 3 Free nail lacquers are create backstage at Fashion Week and have made their way from catwalk to sidewalk in record time. This season, butter LONDON™ will expand their hold on colour with the launch of LIPPY, a range of long-wearing, lacquer-like lip glosses in shades to match their famous nail lacquers.

As a backstage fixture, the brand noticed a growing trend for S/S 2012 in "matchy-matchy" manicures, pedicures, and lips. This elegant, classic look is making a comeback, but modernized with fresh new colours. The LIPPY colours are rich and densely pigmented for a look that's deliberate, high fashion, and luxe, just like the brand’s nail lacquers.

LIPPY will launch with five bespoke butter LONDON™ shades – Primrose Hill Picnic, Snog, Trout Pout, Yummy Mummy and Teddy Girl – in April. (Ulta will have exclusive availability in March)

Dictionary Definition: LIPPY – British slang for someone who makes impertinent or cheeky remarks. (Glosses are $17 each)

LIPPY products do not contain parabens, petroleum, phthalates, sulphates or bismuth. butter LONDON™ is available at the Seattle-Tacoma International Airport flagship store, www.butterlondon.com , and in fashion boutiques, specialty retailers, and beauty apothecaries around the globe.

We believe in Rock & Roll. Great Britain. And Fashion.

Primrose Hill


Snog


Teddy Girl


Trout Pout


Yummy Mummy


Saturday, March 17, 2012

Zoya Beach & Surf Summer 2012 Collection - Press Release

Announcing Summer 2012 nail color by Zoya Nail Polish!
BEACH and SURF dive into the color...
New nail color - coming soon to a salon near you and Zoya.com!

Summer 2012 is going to be a super stylish season for nails with the latest offering of nail polish collections, Beach and Surf, from the new color of fashion, Zoya! This new splash of color, designed by the Zoya color experts, is kissed by sea and sand translating beautifully onto the nail in the famous, full-coverage Zoya formula.

Dive into the creamy shades of the Zoya Beach Collection or the shimmering sea foils of the Zoya Surf Collection. The choice is yours – this color palette is sure to be a splash!

Zoya BEACH Collection
Reagan (ZP614) - deep cerise pink cream
Lara (ZP615) - vivid cerise pink cream
Shelby (ZP616) - soft pinky pink cream
Arizona (ZP617) - soft coral orange cream
Tracie (ZP618) - sea grass metallic
Wednesday (ZP619) - soft aqua cream

Zoya SURF Collection
Rory (ZP620) - lotus pink foil metallic
Carly (ZP621) - thalia purple foil metallic
Kimber (ZP622) - magenta pink foil metallic
Myrta (ZP623) - coral orange foil metallic
Meg (ZP624) - mermaid green foil metallic
Zuza (ZP625) - aquamarine foil metallic

Zoya is the new color of fashion...

The Zoya BEACH and SURF collection was designed and inspired by resort runways and tropical get-a-ways.

Ultra long-wearing, glossy nail lacquers by Zoya are free of harmful industrial chemicals like toluene, camphor, formaldehyde, resin, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Find Zoya BEACH and SURF as well as over 300 other ultra high-fashion Zoya shades at www.zoya.com. As always, each and every Zoya color is made for women so we name them after women.

BEACH and SURF by Zoya Nail Polish - 12 new colors:
Available April 1, 2012 (USA)
www.zoya.com

Sug. Retail $8.00 per 0.5 fl.oz. bottle (US).