In“Spider”ed Shades!
OPI Celebrates Sony
Pictures’ “The Amazing Spider-Man” with Limited Edition Nail
Lacquers
OPI announces
the launch of six limited edition nail lacquers and a new Shatter, inspired by
Sony Pictures’ The Amazing Spider-Man. With an all-star cast including
Andrew Garfield and Emma Stone, this highly-anticipated
series reboot opens in theaters nationwide in 3D on July 3, 2012.
“OPI
is so excited to work with Sony Pictures in welcoming Spider-Man back on the big
screen,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic
Director. “This film explores a new chapter in the Spider-Man legacy that’s
going to be both dark and sexy. The colors created for this promotion capture
the movie’s exciting atmosphere, with standout shades like the deep shimmering
blue Into the Night and the metallic golden green Just Spotted the
Lizard.”
The film
villain’s reptilian look can be replicated with a high-fashion twist by using
the new deep green shimmer Shatter coat. Shatter the Scales is
inspired by graffiti art and works when painted over any dry OPI hue.
Adding top coat takes Shatter the Scales from matte to glossy in seconds.
The line features six nail lacquers in addition to
Shatter the Scales, ranging from white, coral and pink to mood-setting
hues of blue, nickel and yellow-green:
Your Web or Mine?
The perfect pink for sticky situations.
The perfect pink for sticky situations.
Into the Night
This perfect midnight blue was made for prowling.
Call Me Gwen-ever
Girlfriend, be sure to pick up when this urgent coral calls.
Girlfriend, be sure to pick up when this urgent coral calls.
Just Spotted the Lizard
Be seen in this reptilian yellow-green.
My Boyfriend Scales Walls
Climb new heights with this cityscape white.
Number One Nemesis
Show your metal in this sparkling nickel.
As
with all OPI nail lacquers, these shades inspired by The Amazing
Spider-Man contain no DBP, Toluene, or Formaldehyde, and feature
OPI’s exclusive ProWide™
Brush for the ultimate in application.
This
limited edition promotion will be available beginning May 2012 at
Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s,
JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($9.95 CAN)
suggested retail for each Nail Lacquer.
For more
information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook
fan!
As
the world leader in the professional nail care industry, OPI is committed
to providing high-quality products and services to both salons and their
customers, along with a focus on industry safety and innovation. Known for its
exceptional formula, fashionable colors and iconic names, OPI’s
heavily-pigmented lacquers are super rich, long-lasting and chip-resistant –
offering an affordable luxury to consumers. OPI nail lacquer is available
in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer
features OPI’s exclusive ProWide™ Brush for the ultimate in
application. Currently, OPI is available in over 100 countries and
retails a full line of professional items, including nail treatments, finishing
products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
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