China Glaze® and Ardell® Introduce Exclusive Collections Inspired by
Paramount Pictures’ new 3D Film, “Cirque du Soleil™: Worlds Away”
China Glaze® and Ardell® announced today their partnership with Paramount Pictures to
offer exclusive collections of nail polishes and eyelashes inspired by the upcoming
3D film, “Cirque du Soleil: Worlds
Away” in theaters December 21st.
From the big top to the big screen,
visionary filmmaker James Cameron and writer/director Andrew Adamson invite you
on an all new 3D adventure: “Cirque du
Soleil: Worlds Away.” A young couple who is separated must
journey through the astonishing and dreamlike worlds of Cirque du Soleil® to find each other as audiences experience the
immersive 3D technology that will allow them to leap, soar, swim and dance with
the performers.
The
new China Glaze® and Ardell® “Cirque du Soleil: Worlds Away” inspired nail polish and eyelash
collections will bring to life the
wonderfully exotic artistry
that is presented throughout the film. The China
Glaze® nail polish collection combines rich crèmes, soft shimmers and bold glitters to create 12 limited
edition shades including:
·
Whirled
Away – Black and white collage glitter
·
It’s
a Trap-eze – White cream base with multi glitter
·
Escaping
Reality – Neon raspberry pink
·
Surreal
Appeal – Rich coral crème
·
Def
Defying – Lime green crème
·
Running
in Circles – Cilantro green shimmer
·
Hanging
in the Balance – Cerulean blue crème
·
Water
You Waiting For – Shimmering blue green purple
·
Creative
Fantasy – Grape neon
·
Bend
Over Backwards – Pepper red shimmer
·
Igniting
Love – Hot tamale red crème
·
Get
Carried Away – Multi-sized black and red collage glitter with black crème
The “Cirque du Soleil: Worlds Away” inspired collection
from Ardell® consists of six
attention-grabbing lash styles ranging from more natural styles to feathers and
jewel embellished lash strips:
·
Imagine
·
Inspire
·
Surreal
·
Fantasy
·
Mystical
·
Daring
Both collections will be supported
by a consumer and beauty trade marketing campaign which includes a billboard in
Times Square, print ads, retail displays, a sweepstakes offer and social media
efforts.
To coincide with the 3D release of “Cirque du Soleil: Worlds Away,” in theatres
December 21, 2012, the China Glaze® and Ardell® film-inspired collections will be available the first week
of December 2012 at salons and specialty beauty retailers nationwide, including
Sally Beauty Supply and ULTA stores. Individual nail polish shades will retail for
$7; eyelash styles will retail for $6.
China Glaze® and Ardell® are divisions of American International Industries.
About
American International Industries
For 42 years, AII has been the
leading manufacturer and worldwide distributor of innovative, quality beauty
and skin care products for men and women. Our product lines include
Andrea, Ardell, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy,
Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy
Lash, IBD, It’s So Easy, Jeris-Lustray, LASH BeLONG, Nail Tek, No Tweeze/Micro
Tweeze, 'N Rage, Poshe, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks,
Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit our
website: www.aiibeauty.com.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global
producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ:
VIA, VIAB), a leading content company with prominent and respected film,
television and digital entertainment brands. Paramount controls a collection of
some of the most powerful brands in filmed entertainment, including Paramount
Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge
Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include
Paramount Famous Productions, Paramount Home Media Distribution, Paramount
Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
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